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Posts by Alejandro Jimenez

link to What is so special about cold brew?

What is so special about cold brew?

So what is so special about cold brew? I asked myself that same thing at first, dazzled with what I thought was a lot of fuzz about it.  However, when you try cold brew, and especially if you...

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link to How many employees do I need for my coffee shop?

How many employees do I need for my coffee shop?

A photograph of coffee shop staff. Staff cost is one of the highest, along with rent and food inventory, that you will have to endure as a coffee shop owner. It will take a significant toll on...

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link to Marketing‌ ‌ideas‌ for your coffee shop: loyal customers cycle

Marketing‌ ‌ideas‌ for your coffee shop: loyal customers cycle

I‌ ‌believe‌ ‌attracting‌ ‌and‌ ‌keeping‌ ‌customers‌ ‌is‌ ‌an‌ ‌ever‌ ‌ending‌ ‌cycle.‌ ‌The‌ ‌result,‌ ‌if‌ ‌done‌ ‌so‌...

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link to Is it worth it to open a coffee shop?

Is it worth it to open a coffee shop?

A photograph of coffee shop staff. This is a tough question because it depends on so many factors, like your life goal ambitions, whether you want to make money fast, or are you willing to wait...

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link to 8 Steps for developing a solid menu for your coffee shop

8 Steps for developing a solid menu for your coffee shop

A menu is the core of your business. It will have a fundamental role in attracting customers, making them stay and returning, and therefore delivering profit to your business. It will also...

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link to Can you use regular coffee beans for making espresso?

Can you use regular coffee beans for making espresso?

This is a question many people ask themselves when starting to learn about coffee.   And it is completely natural, for it can be confusing to see in the market that there are beans labeled as...

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About the Author

Alejandro is the founder and owner behind a small coffeeshop located in one of the most trendy districts in downtown San Jose, Costa Rica. He is a mechanical engineer and entrepreneur passionate about specialty coffee.

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